Our Story

We Believe...

That riding is not a hobby. Riding is a sport, a passion, and (when we’re lucky) a career. Jods are performance wear and utility apparel; gear for professionals and for athletes. They should feel comfortable and supportive when you’re riding, and sturdy when you’re working in a hayloft or a stall.

We can help our customers find the right jods, every time. Buying jods should be easy, but finding a pair that fits, suits and feels right can be tough. That’s why we offer free shipping and free returns on all orders.

We will always provide an outstanding customer experience. We’re fortunate to be a part of the equestrian community, and in return, we promise to be the best community members we can, and treat our customers with fairness, honesty and integrity.

In selling jods and accessories at fair prices. It’s expensive to be an equestrian. But our vision for the equestrian industry is one that’s open to more people, not less. We hope that by fairly pricing our riding apparel and accessories, we can help make that possible.

In being a good partner. We’re fortunate enough to work with vendors who share our values. We promise to treat our vendors as we treat our customers, with fairness, honesty and integrity.